New Balance
My Story Matters
Role: Associate Producer
For this Black History Month campaign, titled My Story Matters, we were tasked with producing a dynamic two-city commercial set against the vibrant backdrops of Malibu, California, and Miami, Florida. The concept, centered around “time,” explores the gradient of a day as a metaphor for growth, perseverance, and the passage of history.
At the heart of this story are Grand Slam Champion Coco Gauff and cultural icon Jaden Smith—two boundary-breaking individuals whose journeys epitomize resilience and passion.
Crew
Creative Agency: Dapper Studios Asst. Stylist: Dion DemetriesCreative.
Director and Photographer: Lou Delcy Tailor: Andre Emery
Producer: Sinat Giwa MUA: Lavonne Beauty
Associate Producer: Daniel Randall Set Design: Lauren Machen
Copywriter: JoeKenneth Musuea Location 1: Wright Ranch Malibu
DP: Jean Paul Dia Location 2: W Hotel South Beach Z.
2nd Camera & Editor: Jide Gaffer: Byron Nickleberry
Wardrobe Stylist: Peju Famojure
This campaign not only celebrates the legacy of Black history but also underscores the impact of shaping tomorrow through the actions and stories of today. My Story Matters is more than a tagline; it’s a call to action for everyone to embrace their voice, their journey, and their truth.
